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Oh yeah, now you can still eat horrible foods while avoiding some bad ingredients. Gluten-free used to be based on avoidance, now it's based on substitution (I believe it was Bedknobs and Broomsticks that had substitutiary locomotion... need to check that).
Example: Can't have gluten used to mean avoid pizza, now it means eat pizza with rice starch instead of wheat flour. Gluten has 10 things wrong with it, rice starch has 5 things wrong with it. I have now subb'ed the worst with the bad - aren't I clever?? Refined flours, regardless of wheat are just a way of putting your body through nutritional deficiencies. Eat what's essential and no more. Today's Diane Rehm show is a great series of interviews explaining differences of gluten intolerance, sensitivity and Celiac's disease. Just assume you have it whether you have symptoms or not. Link here: Diane Rehm Show