Thursday, January 12, 2012

It’s Official Barefoot is best - new study

The most significant breakthrough in 30 years to hit the shoe industry released.
While VIVOBAREFOOT has been a believer in “Barefoot is Best” since 2003, there is now scientific proof. Harvard Professor Daniel Lieberman has released his latest ground breaking research: Foot Strike and Injury Rates in Endurance Runners: a retrospective study. Which shows runners with a rearfoot strike have almost twice the rate of injury than those who forefoot strike, a characteristic found in skilled barefoot runners.
In conjunction with this study Dan Lieberman’s research team have made another significant breakthrough in regards to performance in minimal shoes, in the study titled Effects of Footwear and Strike Type on Running Economy. The results show that that runners in minimal footwear have increased efficiency than those in traditional running shoes.
Galahad Clark, owner of VIVOBAREFOOT, and Asher Clark, VIVOBAREFOOT’s Design Director, have worked for almost a decade on making footwear that mimics natural movement and encourages forefoot strike  What sets us apart from the competition? An ultra-thin, puncture-resistant, patented sole found in all VIVOBAREFOOT shoes from lifestyle to performance, an anatomic last, stylish and functional design and a commitment to barefoot education.