This seems to be an incremental step for Noob-Alance. This shoe is STILL sporting a 4mm heel raise - this will be corrected in the NB line of zero-drop shoes coming in 2012. But it's nice to see the recycled materials in the construction of this shoe. What do you think? Love? Hate? Meh?
Being environmentally conscious doesn’t necessarily mean ending up
with a product like the Smart Car that is—be honest—heinous looking. New
Balance went back to the drawing board with their new line of newSKY
shoes and ended up with a shoe made up of fabric constructed of 95%
recycled PET plastic bottles. The recycled bottles are spun into fabric
that eventually ends up as the upper of the shoe and the laces. In order
to stick with a solid profile and a shoe that’s comfy, they took out
all the extraneous stuff and what’s left is one of the most
minimalistic, beautiful pairs of kicks we’ve seen in a while. Available
with a gray upper and red, white or black accents, this is one case
where less really is more. Source